Instant Advice AB is an e- and m-health company mainly focusing on mobile app and cloud based services within the self-care area. The purpose of the services is to solve existing shortcomings in the area of self-care as
• People in treatment do not follow recommendations (lack of compliance).
• Follow-up during and after treatment is non-existent.
• Adaptation of treatment for an individual is non-existent. The effect of the shortcomings, individually and collectively, is that the expected and possible result of the treatment isn´t achieved.